Advanced Value Selling Program · New Module
Advanced Value Selling Program
“Know Thyself”
The rational argument is only half the story. The other half is the person delivering it — their ability to listen, read the client, communicate with presence, and handle rejection without losing momentum.
◆ Carved at the Oracle of Apollo at Delphi — c. 400 BCE ◆
The context
TVST’s Advanced Value Selling Program trains sales and pre-sales professionals to build rigorous, evidence-based value arguments: business cases, ROI quantification, and commercial thinking that moves deals forward on rational grounds.
Over time, one thing has become clear. Before you can influence others effectively, you need to understand yourself.
The Program gives you
The argument
Business cases, ROI quantification, evidence-based commercial thinking. The rational case that moves deals forward.
This module gives you
The person delivering it
Cognitive empathy, active listening, assertive communication, resilience. The interpersonal dimension that determines whether a seller is truly effective.
What the module covers
The ability to read what the client is actually thinking — not just what they say. Understanding their perspective, concerns, and motivations before they articulate them.
Hearing what is said and what isn’t. Processing signals, pauses, and context to understand the full picture — and respond in a way that builds trust.
Communicating with clarity and presence. Making a case with conviction — without aggression, without passivity — and adapting to the client’s style and culture.
Handling rejection, pushback, and silence without losing momentum. Staying grounded under pressure and returning to the next conversation with full energy.
Full module
A structured presentation of all four interpersonal dimensions, the self-assessment framework, and how to use the AI Sales Simulator.
Gnóthi Seáutón — Full Module
Click to play • 30 minutes • Hosted on YouTube
AI-Powered Tool
After watching the video and doing the self-assessment, the simulator places you in realistic commercial scenarios — a named client, a real company, genuine interpersonal tension — and asks you to make decisions. Your choices have consequences.
Watch the module video
Understand the four interpersonal dimensions and the self-assessment framework.
Complete the self-assessment
Honestly evaluate where your strengths and gaps are across the four dimensions.
Enter the simulator
Face real scenarios. Make decisions. Receive your personal interpersonal skills analysis.
TVST Gnóthi Seáutón
Realistic commercial scenarios. A named client, a real company, genuine interpersonal tension. Your choices have consequences. At the end: a personal analysis of which interpersonal skills worked in your favour and which ones to develop.
Try the SimulatorBefore you can influence others effectively, you need to understand yourself.
Discover the full program
Gnóthi Seáutón is a complementary module to TVST’s Advanced Value Selling Program — a rigorous, evidence-based training for sales and pre-sales professionals who need to move deals forward on commercial grounds.
Visit the program page